Build notes, without the jargon.

Build notes and plain-talk guides — each piece runs in the language it was written in.

Clear thinking for better product decisions

Field notes from designing, building and shipping software — written for the people making the decisions.

The UI principles behind the Tonric app — written on the training floor, not in a boardroom.

老闆角度的成本比較——訂閱費逐年加、流程屈就工具，同砌一套自己的比，幾時值得？

香港調查話 57% 中小企唔係冇錢做 AI，係唔識落手。呢篇逐個位講——WhatsApp 查詢、追數、入資料、預約甩底——點做、值唔值。

AI in practice

老闆自己都 prompt 到個 prototype 出嚟嘅年代，幾時應該自己搞掂，幾時先值得搵人？誠實同你劃條線。

In the works

Decision guides

中小企最常問的一條技術問題，白話拆解——幾時 App 先值得，幾時 website 已經贏。

In the works

Have a product question worth unpacking?